Cy Logar, Professor,
and
Tom Ponzurick, Professor,
WVU College of Business and Economics
(B&E)
As this project
was initiated, marketing was a primary concern. Marketing studies will
identify and assess market opportunities for aquaculture products in
both recreational and food fish markets. Surveys of the fee-fishing
industry in West Virginia will draw from three groups--the general fishing
population, people who patronize fee-fishing establishments, and managers
of fee-fishing businesses. The second phase of this objective will initiate
a market driven network for providing Appalachian aquaculture products
to the recreational fee-fishing market. Efforts also will be made to
implement a cooperative approach to marketing among small producers
and to assess the market potential for recreational fee fishing in streams.
