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The Kearneysville Tree Fruit Web Site: 2000 Site and User Statistics Summary

Alan R. Biggs
West Virginia University
Kearneysville Tree Fruit Research and Education Center
P.O. Box 609
Kearneysville, WV 25443


Introduction:  West Virginia University has had an online presence for tree fruit disease and insect information at the Kearneysville Tree Fruit Research and Education Center (KTFREC) since November, 1996.  The web site is a cooperative effort, with instructional materials and photographs provided by tree fruit pathologists from Maryland, Michigan, New York, North Carolina, Ohio, Pennsylvania, Virginia, and West Virginia (see credits).  Disease information is presented in a variety of ways, including a diagnostic key with links to illustrations of descriptors, an alphabetical listing with links to pathogen and disease photographs and disease cycles, and "visual thumbnail galleries" where users may quickly view many small diseases images arranged by plant organ.  Disease fact sheets are available in html and pdf formats.  Fact sheets have links to disease control strategies for both commercial orchardists and backyard fruit growers and, when they are available, listings of cultivar relative susceptibilities to pathogens are provided.  In some situations, supplemental management information is available as PowerPoint slides or streaming video.

Methods: Data on web site usage were collected and analyzed with WebTrends (http://www.webtrends.com) software to determine general statistics, user profiles by regions, most requested pages, most downloaded files, most active organizations, most active countries, most downloaded files, domain percentages, visits by North American states and provinces, most active cities, and bandwidth. Data are presented for defined sample periods encompassing 12 months of activity from 1 October 1999 to 30 September 2000.  A glossary of terms is available in Table 1.

Fig. 1. User sessions Oct. 1, 1999, to Sept. 30, 2000.
General Site Statistics: For the period 1 October 1999 through 30 September 2000, the Kearneysville web site had 166,194 user sessions and served 420,299 page views, with averages of 1,151 page views/day, and 454 user sessions/day ( Table 2).  In the previous year, we had 100,249  user sessions and served 221,760  page views.  Each user session averaged 11 minutes and 24 seconds, 23 seconds less than the previous 12-month period. Log analyses of total bytes served (bandwidth) showed that use of the Web site was more than doubled in 1998 relative to 1997.  Similarly, bandwidth increased by 133% in 1999 relative to 1998, and increased by 64% in 2000 relative to 1999.  At its peak in April 1998, we served 0.61 Kbytes and in May 1999, we served approximately 1.4 gigabytes/month at peak usage (annual trends summarized below).   
Year (10/1 - 9/30) Total user sessions Average user sessions/day Total page views Average page views/day Peak bandwidth (gigabytes served)
1997 - 1998  44,935 132 113,375   330 0.6 gb
1998 - 1999 100,249 276 221,760   613 1.4 gb
1999 - 2000 166,194 454 420,299 1,151 2.3 gb

Top entry pages and paths through the site: The Home Page (http://www.caf.wvu.edu/kearneysville/wvufarm1.html) was the top entry page for the Web Site, with approximately 12% of user sessions beginning here. Other top entry pages included Key to Major Diseases of the Mid-Atlantic Region (7.5%), Index of Photographs, Biology and Monitoring Information for Tree Fruit Diseases (5.3%), the Mid-Atlantic Regional Fruit Loop (4.5%), Disease Management Guide for Organic Apple Production (1.7%), and Index to Tree Fruit Insect Pest Photographs (2.3%).  New this year in the list of top entry pages were Visual Gallery of Images of Major Tree Fruit Diseases (2.5%) and Plum Pox Resources (1.8%).  These pages, and many others, were entry pages because individuals, organizations and web sites have constructed bookmarks and links directly to these pages. Also, search engines can index all the pages at a web site and, depending on the search criteria, will return links to pages within the site.

Most frequently requested pages: For the period 1 October, 1999, through 30 September, 2000, the most frequently visited page (and total number of user sessions) was the Home Page (23,348), followed by Key to Major Diseases of the Mid-Atlantic Region (11,161)  Index of Photographs, Biology, Monitoring, and Management Information for Tree Fruit Diseases (15,203), Mid-Atlantic Regional Fruit Loop (7,077), Visual Gallery of Tree Fruit Disease Images (7,004), Index of Photographs, Biology, and Monitoring Information for Tree Fruit Insects (4,882), Visual Gallery of Tree Fruit Insect Pests (4,042),  Plum Pox Resources (3,549), Current Conditions (3,158), and the Fire Blight fact sheet (3,445)  (Table 3). The order of most frequently visited pages varied slightly by month. For example, in April 2000 during the apple bloom period, the fourth-ranking page was Current Conditions.  Sharp increases in use relative to 1999 were observed for the Key to Major Diseases (5,313 in 1999 vs. 11,161 in 2000).

The top 50 pages for the year are listed in Table 3.  This expanded list is helpful to determine the use of pages that have internal links, such as the Index of Fruit Disease Photographs, Visual Gallery of Fruit Disease Images, and the Spray Guide. The most frequently requested disease fact sheets were  Apple Scab (1,756), Fire Blight (1,719),Cedar-apple Rust (1,305), Bacterial Canker of Sweet Cherry (1,091), Peach Leaf Curl (1,041), Brown Rot (1,028), Apple Powdery Mildew (1,001), Quince Rust (929), Plum Black Knot (909), and Apple Black Rot (787) (numbers are user sessions). The most frequently visited links from the Gallery of Disease Images were for apple fruit diseases (1,088), apple foliage diseases (1,035), and cherry diseases (957).  The most frequently visited tables of cultivar susceptibility to diseases were Table of Apple Cultivars' Susceptibility to Apple Scab (804) and Table of Pear Cultivars' Susceptibility to Fire Blight (763).

Most downloaded files: Sixty files in PDF format are available at the Kearneysville Web Site.  Most of these are pdf versions of the disease fact sheets. The Virginia Home Orchard Management Guide was downloaded over 10,000 times. A Plant Disease Feature Article on the use of the World Wide Web in extension plant pathology was downloaded 313 times (Biggs and Grove, 1998 (pdf download 1.6 Mb file)), followed by the Fire Blight fact sheet (140).

Most active countries: The Kearneysville Tree Fruit Web Site was visited by individuals from 116 countries (9 more than the previous year) (Table 4). Sixty-eight percent of visitors were from the United States, 11% were international, and 21% could not be determined. The countries most frequently visiting, after the U.S., with 112,696 user sessions, were Canada (3,593), UK (3,133), Australia (1,554), Germany (941), Netherlands (620), Italy (597), and France (490).

Most active North American states and provinces: The Kearneysville web site was visited by individuals from all 50 states, the District of Columbia, and 9 Canadian provinces (Table 5). The most user sessions originated from Virginia (58.6%, America Online), California (15.3%, Digital Equipment Corp. and Excite, Inc.), Minnesota (3.1%) and West Virginia (2.2%). Other top ranking states and provinces included, in descending order, Pennsylvania, Georgia, New Jersey, Georgia, Washington, Oregon, and Michigan (Table 5). Most active states and provinces are determined by where the domain name of the visitor's ISP is registered, and may not always be an accurate representation of the geographic location of the visitor.

Most active cities: The most active city was Vienna, Va., followed by Palo Alto, Ca., Mountain View, Ca., Morgantown, W.Va., Golden Valley, Minn., Winchester, Va., Lincroft, N.J.,  Pittsburgh, Pa., Falls Church, Va., and Atlanta, Ga.  As with states and provinces, most active cities is determined by where the domain name of the visitor's ISP is registered, and may not always be an accurate representation of the geographic location of the visitor.

Most downloaded files: Portable document format (pdf) files are available for all fact sheets and some research articles and spray bulletins.  The top 5 downloaded files were the Virginia Insect and Disease Management Guide (10,978), the fire blight fact sheet (293), a Plant Disease article by Biggs and Grove on the use of the Internet in extension plant pathology(233), the bacterial canker fact sheet (195), and the plum pox fact sheet (183).

Teaching uses:  Information on teaching uses is gathered from a short form that course instructors are asked to submit when the web site is being used in the classroom.  The KTFREC web site is used in a variety of settings for teaching, including associate degree, undergraduate and graduate level college and university courses in Introductory Biology, Environmental Biology, Economic Botany, Fruit Production, Sustainable Fruit and Vegetable Production, Biology of the Fungi, Horticultural Science, and Pomology.  The teaching form has been submitted by users in the U.S.A., Chile, Germany, Italy, and Viet Nam.  In Environmental Biology for non-majors, the instructor uses the web site in the classroom to illustrate with photographs the importance of diseases on food crops.  In Biology of the Fungi, students are assigned web pages as references and are also used in class as the instructor describes the various fungal taxa.  High quality images are critical in this setting.  In Sustainable Fruit and Vegetable Production, the students have to design a fruit production business and anticipate production problems that they might encounter. Thus, they go to the web site to do background work on diseases and insects, debating about which are important in their state. Then the students spend time in class, after they have visited a few businesses, prioritizing the pests that drive control programs. Thus, in this example, the site is used primarily for information gathering. County extension agents in West Virginia and neighboring states use the site to print fact sheets for fruit-related inquiries.  Extension agents that have not had previous experience in tree fruit have used the site to learn about diseases that they might encounter in their daily activities.  Teaching uses are not limited to the typical classroom or extension setting.  One individual used the site with her Cub Scout group to help children earn an agricultural activity pin.

Conclusions: Use of the web site has continued to grow in 2000, although the rate of growth may be decreasing  relative to earlier years. The web site is being used by commercial orchardists locally and nationally, professional orchard consultants, university fruit extension specialists and research and teaching faculty, regional and county agricultural extension agents, master gardeners, and home orchardists. The web site is being used for university teaching at the associate, undergraduate, and graduate levels.

Acknowledgement of contributors to the Kearneysville Tree Fruit Web Site: Entomology material prepared by H. W. Hogmire, plant nutrition material prepared by S. S. Miller, plant pathology material provided by A. R. Biggs, A. L. Jones, W. Janisiewicz, P. W. Steiner, T. B. Sutton, W. F. Wilcox, and K. S. Yoder. Original content in plant pathology was based on the Mid-Atlantic Orchard Monitoring Guide, NRAES, 1995 (contributors listed here). The disease key was based on that published by Schwarz and Burr, 1984, and revised to include major diseases of the mid-Atlantic region. Most of the original Monitoring Guide articles have been revised, edited, and supplemented with new material provided by A. R. Biggs, A. L. Jones, P. W. Steiner, T. B. Sutton, W. F. Wilcox, and K. S. Yoder.

Table 1. Glossary of terms used in this presentation. uparrow.gif (860 bytes)

Term/source Definition
Bandwidth Measure (in kilobytes of data transferred) of the traffic on the site.
Browser A program used to locate and view HTML documents (Netscape, Mosaic, Microsoft Explorer, for example.)
Hit An action on the Web site, such as when a user views a page or downloads a file.
Home Page The main page of a Web site. The home page provides visitors with an overview and links to the rest of the site. It often contains or links to a Table of contents for the site.
Log File A file created by a web or proxy server which contains all of the access information regarding the activity on that server.
Page Views Also called Page Impressions. Hit to HTML pages only (access to non-HTML documents are not counted).
Referrer URL of an HTML page that refers to your Web site.
Server A computer that hosts information available to anyone accessing the Internet.
URL Universal Resource Locator is a means of identifying an exact location on the Internet. For example, http://www.caf.wvu.edu/kearneysville/wvufarm1.html is the URL which defines the use of HTTP to access the Web page wvufarm1.html in the /kearneysville directory on the WVU College of Agriculture, Forestry, and Consumer Sciences Web site). As the previous example shows, a URL is comprised of four parts: Protocol Type (HTTP), Machine Name (caf.wvu.edu), Directory Path (/kearneysville/), and File Name (wvufarm1.html).
User Session A session of activity (all hits) for one user of a web site. A unique user is determined by the IP address or cookie. By default, a user session is terminated when a user is inactive for more than 30 minutes. Synonym: Visit.

Table 2. Total page views and user sessions for the Kearneysville Tree Fruit Web Site for the period from October 1, 1999, through September 30, 2000. uparrow.gif (860 bytes)

Month and year Total page views Total user sessions Page views/day User sessions/day
October, 1999 19,360z 9,597 624 309
November, 1999 21,250 9,971 708 332
December, 1999 12,492 6,461 416 215
January, 2000 19,058 8,768 614 282
February, 2000 30,581 10,007 1,092 357
March, 2000 38,848 15,746 1,253 507
April, 2000 40,434 16,845 1,347 561
May, 2000 52,171 22,569 1,682 728
June, 2000 47,165 19,704 1,572 656
July, 2000 50,306 18,237 1,622 588
August, 2000 47,987 14,395 1,547 464
September, 2000 40,647 13,894 1,354 463
Total 420,299 166,194    

z Based on WebTrends analysis.

Table 3. Comparison of the top 50 requested pages from 1 October, 1999, through 30 September, 2000, based on WebTrends analysis of server log files uparrow.gif (860 bytes)


2000
Rank


Page identification
1998 user sessions (1998 rank) 1999 user sessions (1999 rank
2000 user sessions
1. Home page 13,141 (1)  14,937 (1) 23,348
2. Index of Photographs, Biology and Monitoring Information for Diseases  4,419 (2)  9,108 (2) 15,203
3. Key to Tree Fruit Diseases  2,800 (4)  5,313 (3) 11,161
4. Mid-Atlantic Regional Fruit Loop  3,604 (3)  5,052 (4) 7,077
5. Visual Gallery of Fruit Disease Images  2,180 (6)  3,590 (6) 7,004
6. Index of Photographs, Biology and Monitoring Information for Insects  2,210 (5)  4,474 (5) 6,539
7. Visual Gallery of Fruit Insect Pest Images  n/a*  2,300 (10) 4,042
8. Plum Pox Virus Resources  n/a n/a 3,549
9. Fire Blight Fact Sheet  1,205 (15)  1,719 (18) 3,445
10. Fruit Insect and Disease Focus Articles  1,499 (11)  2,174 (11) 3,208
11. Current Conditions  1,367 (13)  2,311 (9) 3,158
12. Publications (Orchard Newsletter Links)  1,755 (7)  2,597 (7) 3,090
13. Apple Scab Fact Sheet  1,117 (17)  1,756 (17) 3,055
14. Plant Pathology Program  1,671 (8)  2,360 (8) 2,956
15. Organic Guidelines for Apple Disease Management  1,555 (10)  1,905  (13) 2,882
16. Horticulture Program  815 (22)  2,064 (12) 2,832
17. Search Utility  1,495 (12)  1,836 (15) 2,610
18. VA/WV/MD Spray Bulletin for Commercial Fruit Growers  1,364 (14)  1,815 (16) 2,584
19. Disease Management Guides for Fruit Trees  1,165 (16)  1,712 (19) 2,487
20. Apple Powdery Mildew Fact Sheet  602 (29)  1,001 (30) 2,281
21. Cedar-apple Rust Fact Sheet  872 (18)  1,305 (20) 2,261
22. Entomology Program  851 (19)  1,286 (21) 2,183
23. Links  1,602 (9)  1,709 (14) 2,106
24 Brown Rot Fact Sheet  754 (24)  1,028 (29) 2,082
25. Apple Fruit Disease Visual Key  827 (20)  1,088 (24) 1,972
26. Apple Foliage Disease Visual Key  625 (28)  1,035 (28) 1,944
27. Plum Pox Virus Image Directory  n/a  n/a 1,867
28. Bacterial Canker Fact Sheet  485 (38)  1,091 (25) 1,861
29. Descriptions on Fungicides and Bactericides  n/a  1,235 (22) 1,844
30. Quince Rust Fact Sheet  584 (30)  929 (34) 1,836
31. Cherry Visual Disease Key  266 (42)  957 (31) 1,823
32. Black Knot Fact Sheet  441 (39)  909 (36) 1,731
33. Rhizopus Rot Fact Sheet  n/r**  819 (39) 1,726
34. Peach Leaf Curl Fact Sheet  673 (26)  1,041 (27) 1,693
35. Apple Foliage Insect Pest Visual Key  n/r n/r 1,583
36. Apple Branch and Twig Visual Disease Key  n/r  766 (43) 1,560
37. Teaching Form  563 (32)  922 (35) 1,550
38. Key to Insect Pests  737 (25)  895 (33) 1,500
39. Apple Black Rot Fact Sheet  509 (33)  787 (37) 1,481
40. Blue Mold Fact Sheet  n/r n/r 1,435
41. Fire Blight Management Options - Steiner  n/r n/r 1,435
42. Plant Disease Citations, 1990-98  n/r n/r 1,421
43. Apple Whole Plant Visual Disease Key  n/r  739 (45) 1,396
44. X-disease Fact Sheet  n/r n/r 1,379
45. About Us  662 (27)  928 (32) 1,372
46. Apple Fruit Visual Insect Key  n/r  874 (38) 1,353
47. Apple Union Necrosis Fact Sheet  n/r n/r 1,319
48. Insecticides n/r n/r 1,277
49. Apple Root, Crown, and Collar Rot Fact Sheet n/r  715 (48) 1,274
50. Fruit Disease Focus - Apple Scab n/r n/r 1,257

* = not available in 1998
** = not ranked in top 50 1998

Table 4. The top 50 countries visiting the Kearneysville web site from 1 October, 1999, through 30 September, 2000, based on WebTrends analysis of server log files uparrow.gif (860 bytes)

 2000
Rank
Country identification User sessions May 7 - Oct. 7, 1998* (previous rank) User sessions Oct. 1, 1998  - Sept. 30, 1999 (previous rank) User sessions Oct. 1, 1999  - Sept. 30, 2000
1. United States 16,374 (1) 64,972 (1) 112696
2. Canada 1,070 (2) 3,637 (2) 3593
3. Australia 357 (3) 1,109 (3) 3133
4. UK 214 (4) 1,214 (4) 1554
5. Germany 193 (5) 661 (5) 941
6. Netherlands 87 (9) 513 (6) 620
7. Italy 128 (6) 469 (7) 597
8. France 89 (8) 318 (8) 490
9. Mexico 70 (13) 234 (14) 472
10. Spain 111 (7) 277 (10) 460
11. New Zealand 58 (17) 313 (9) 437
12. Japan 72 (12) 152 (23) 416
13. Belgium 55 (18) 275 (12) 409
14. Israel 30 (28) 150 (24) 344
15. Portugal 76 (11) 275 (11) 317
16. Chile 62 (16) 222 (15) 316
17. Brazil 69 (14) 236 (13) 308
18. South Africa 48 (20) 203 (16) 293
19. Switzerland 82 (10) 187 (17) 254
20. Greece 46 (21) 167 (20) 222
21. Argentina 64 (15) 138 (25)  204
22. Sweden 54 (19) 176 (18) 195
23. Ireland 9 (46) 39 (40) 176
24. Malaysia 31 (27) 158 (22) 169
25. Singapore 33 (25) 171 (19) 156
26. Jordan n/r n/r 163
27. Czech Republic 13 (39) 87 (32) 153
28. Austria 15 (38) 102 (29) 149
29. Colombia 17 (36) 101 (30) 136
30. Poland 27 (30) 79 (33) 133
31. Turkey 18 (34) 31 (45) 128
32. Thailand 21 (32) 50 (38) 126
33. Finland 39 (22) 106 (27) 124
34. Qatar n/r n/r 101
35 Denmark 31 (26) 130 (26) 100
36. Saudi Arabia n/r 96 (31) 93
37. Hungary 16 (37) 58 (36) 92
38. Norway 36 (23) 105 (28) 91
39. Croatia 29 (29) 63 (35) 91
40. Hong Kong 12 (42) 57 (37) 90
41. India 18 (33) 40 (39) 76
42. Slovenia 13 (41) 33 (44) 64
43. Yugoslavia 13 (40) 28 (48) 61
44. Slovak Republic 9 (44) 34 (42) 58
45. United Arab Emirates n/r n/r 54
46. Taiwan n/r 33 (43) 54
47. Egypt n/r 29 (47) 51
48. Lebanon n/r 31 (46) 48
49. Estonia n/r n/r 46
50. Uruguay 22 (31) 71 (34) 44

*1998 data are from 7 May through 7 October, 1998.

Table 5. The top 50 North American states and provinces visiting the Kearneysville web site from 1 October, 1999, through 30 September, 2000, based on WebTrends analysis of server log files uparrow.gif (860 bytes)

2000
Rank
State or Province identification User sessions 1998 User sessions 1999 User sessions 2000
1. Virginia 5,100 (1) 25703 (1) 54,933
2. California 2,705 (2) 11277 (2) 14,377
3. Minnesota 190 (13) 1079 (6) 2,915
4. West Virginia 1,374 (3) 2225 (3) 2,013
5. Pennsylvania 406 (4) 1104 (4) 1,602
6. Georgia 195 (12) 809 (8) 1,548
7. New Jersey 299 (9) 923 (67 1,259
8. Washington 333 (8) 562 (14) 1,075
9. Oregon 334 (7) 680 (9) 1,030
10. Michigan 267 (10) 673 (10) 917
11. New York 399 (5) 664 (11) 885
12. Ohio 339 (6) 587 (13) 874
13. Florida 94 (22) 633 (12) 820
14. Illinois 216 (11) 538 (15) 784
15. Massachusetts 153 (17) 472 (18) 666
16. Texas 177 (14) 526 (16) 647
17. Ontario 167 (15) 509 (17) 606
18. D.C. 39 (32) 119 (31) 561
19. Maryland 158 (16) 457 (19) 556
20. North Carolina 111 (21) 440 (20) 512
21. Wisconsin 111 (20) 404 (21) 484
22. Colorado 124 (18) 305 (22) 439
23. Indiana 69 (25) 234 (24) 312
24. Missouri 59 (27) 198 (26) 298
25. Arizona 73 (24) 144 (29) 257
26. Iowa 34 (36) 161 (28) 253
27. Connecticut 77 (23) 201 (25) 246
28. Tennessee 119 (19) 253 (23) 235
29. British Columbia 51 (30) 1,106 (5) 209
30. Maine 52 (28) 163 (27) 202
31. South Carolina 61 (26) 135 (30) 199
32. Arkansas 45 (31) 70 (41) 195
33. Kentucky 23 (41) 91 (37) 165
34. Delaware 27 (39) 94 (36) 163
35. Alabama 23 (42) 89 (38) 142
36. New Hampshire n/r n/r 130
37. Idaho 39 (33) 103 (34) 118
38. Utah 25 (40) 69 (42) 111
39. Kansas 30 (37) 113 (32) 96
40. Oklahoma 38 (34) 99 (35) 95
41. Mississippi 13 (47) 60 (43) 86
42. New Mexico 21 (43) 53 (44) 85
43. Quebec 35 (35) 85 (39) 82
44. Vermont 51 (29) 112 (33) 73
45 Alberta 29 (38) 77 (40) 72
46. Louisiana 16 (44) 52 (45) 71
47. Montana 16 (45) 46 (46) 70
48. Nebraska 11 (49) 43 (47) 60
49. North Dakota n/r  n/r 47
50. Hawaii 13 (48) 22 (49) 35

n/r = not ranked


Copyright Alan R. Biggs, 2000.