The Kearneysville Tree Fruit Web Site: 2000 Site and User Statistics Summary
Alan
R. Biggs
West Virginia University
Kearneysville Tree Fruit Research and Education Center
P.O. Box 609
Kearneysville, WV 25443
Introduction: West Virginia University has had an
online presence for tree fruit disease and insect information at the Kearneysville Tree Fruit
Research and Education Center (KTFREC) since November, 1996. The web site is a
cooperative effort, with instructional materials and photographs provided by tree fruit
pathologists from Maryland, Michigan, New York, North Carolina, Ohio, Pennsylvania,
Virginia, and West Virginia (see
credits). Disease information is presented in a variety of ways, including a diagnostic key with links
to illustrations of descriptors, an alphabetical listing with
links to pathogen and disease photographs and disease cycles, and "visual thumbnail
galleries" where users may quickly view many small diseases images arranged by
plant organ. Disease fact sheets are available in html and pdf formats. Fact
sheets have links to disease control strategies for both commercial orchardists and
backyard fruit growers and, when they are available, listings of cultivar relative
susceptibilities to pathogens are provided. In some situations, supplemental
management information is available as PowerPoint slides or streaming video.
Methods: Data on web site usage were collected and analyzed with WebTrends (http://www.webtrends.com) software to determine general statistics, user profiles by regions, most requested pages, most downloaded files, most active organizations, most active countries, most downloaded files, domain percentages, visits by North American states and provinces, most active cities, and bandwidth. Data are presented for defined sample periods encompassing 12 months of activity from 1 October 1999 to 30 September 2000. A glossary of terms is available in Table 1.
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| General
Site Statistics: For the period 1 October 1999 through 30 September 2000, the
Kearneysville web site had 166,194 user sessions and served 420,299 page views, with
averages of 1,151 page views/day, and 454 user sessions/day ( Table 2). In the previous year, we had 100,249 user
sessions and served 221,760 page views. Each user session averaged 11 minutes
and 24 seconds, 23 seconds less than the previous 12-month period. Log analyses of total
bytes served (bandwidth) showed that use of the Web site was more than doubled in 1998
relative to 1997. Similarly, bandwidth increased by 133% in 1999 relative to 1998,
and increased by 64% in 2000 relative to 1999. At its peak in April 1998, we served
0.61 Kbytes and in May 1999, we served approximately 1.4 gigabytes/month at peak usage
(annual trends summarized below). |
| Year (10/1 - 9/30) | Total user sessions | Average user sessions/day | Total page views | Average page views/day | Peak bandwidth (gigabytes served) |
| 1997 - 1998 | 44,935 | 132 | 113,375 | 330 | 0.6 gb |
| 1998 - 1999 | 100,249 | 276 | 221,760 | 613 | 1.4 gb |
| 1999 - 2000 | 166,194 | 454 | 420,299 | 1,151 | 2.3 gb |
Top entry pages and paths through the site: The Home Page (http://www.caf.wvu.edu/kearneysville/wvufarm1.html) was the top entry page for the Web Site, with approximately 12% of user sessions beginning here. Other top entry pages included Key to Major Diseases of the Mid-Atlantic Region (7.5%), Index of Photographs, Biology and Monitoring Information for Tree Fruit Diseases (5.3%), the Mid-Atlantic Regional Fruit Loop (4.5%), Disease Management Guide for Organic Apple Production (1.7%), and Index to Tree Fruit Insect Pest Photographs (2.3%). New this year in the list of top entry pages were Visual Gallery of Images of Major Tree Fruit Diseases (2.5%) and Plum Pox Resources (1.8%). These pages, and many others, were entry pages because individuals, organizations and web sites have constructed bookmarks and links directly to these pages. Also, search engines can index all the pages at a web site and, depending on the search criteria, will return links to pages within the site.
Most frequently requested pages: For the period 1 October, 1999, through 30 September, 2000, the most frequently visited page (and total number of user sessions) was the Home Page (23,348), followed by Key to Major Diseases of the Mid-Atlantic Region (11,161) Index of Photographs, Biology, Monitoring, and Management Information for Tree Fruit Diseases (15,203), Mid-Atlantic Regional Fruit Loop (7,077), Visual Gallery of Tree Fruit Disease Images (7,004), Index of Photographs, Biology, and Monitoring Information for Tree Fruit Insects (4,882), Visual Gallery of Tree Fruit Insect Pests (4,042), Plum Pox Resources (3,549), Current Conditions (3,158), and the Fire Blight fact sheet (3,445) (Table 3). The order of most frequently visited pages varied slightly by month. For example, in April 2000 during the apple bloom period, the fourth-ranking page was Current Conditions. Sharp increases in use relative to 1999 were observed for the Key to Major Diseases (5,313 in 1999 vs. 11,161 in 2000).
The top 50 pages for the year are listed in Table 3. This expanded list is helpful to determine the use of pages that have internal links, such as the Index of Fruit Disease Photographs, Visual Gallery of Fruit Disease Images, and the Spray Guide. The most frequently requested disease fact sheets were Apple Scab (1,756), Fire Blight (1,719),Cedar-apple Rust (1,305), Bacterial Canker of Sweet Cherry (1,091), Peach Leaf Curl (1,041), Brown Rot (1,028), Apple Powdery Mildew (1,001), Quince Rust (929), Plum Black Knot (909), and Apple Black Rot (787) (numbers are user sessions). The most frequently visited links from the Gallery of Disease Images were for apple fruit diseases (1,088), apple foliage diseases (1,035), and cherry diseases (957). The most frequently visited tables of cultivar susceptibility to diseases were Table of Apple Cultivars' Susceptibility to Apple Scab (804) and Table of Pear Cultivars' Susceptibility to Fire Blight (763).
Most downloaded files: Sixty files in PDF format are available at the Kearneysville Web Site. Most of these are pdf versions of the disease fact sheets. The Virginia Home Orchard Management Guide was downloaded over 10,000 times. A Plant Disease Feature Article on the use of the World Wide Web in extension plant pathology was downloaded 313 times (Biggs and Grove, 1998 (pdf download 1.6 Mb file)), followed by the Fire Blight fact sheet (140).

Most active countries: The Kearneysville Tree Fruit Web Site was visited by individuals from 116 countries (9 more than the previous year) (Table 4). Sixty-eight percent of visitors were from the United States, 11% were international, and 21% could not be determined. The countries most frequently visiting, after the U.S., with 112,696 user sessions, were Canada (3,593), UK (3,133), Australia (1,554), Germany (941), Netherlands (620), Italy (597), and France (490).

Most active North American states and provinces: The Kearneysville web site was visited by individuals from all 50 states, the District of Columbia, and 9 Canadian provinces (Table 5). The most user sessions originated from Virginia (58.6%, America Online), California (15.3%, Digital Equipment Corp. and Excite, Inc.), Minnesota (3.1%) and West Virginia (2.2%). Other top ranking states and provinces included, in descending order, Pennsylvania, Georgia, New Jersey, Georgia, Washington, Oregon, and Michigan (Table 5). Most active states and provinces are determined by where the domain name of the visitor's ISP is registered, and may not always be an accurate representation of the geographic location of the visitor.

Most active cities: The most active city was Vienna, Va., followed by Palo Alto, Ca., Mountain View, Ca., Morgantown, W.Va., Golden Valley, Minn., Winchester, Va., Lincroft, N.J., Pittsburgh, Pa., Falls Church, Va., and Atlanta, Ga. As with states and provinces, most active cities is determined by where the domain name of the visitor's ISP is registered, and may not always be an accurate representation of the geographic location of the visitor.

Most downloaded files: Portable document format (pdf) files are available for all fact sheets and some research articles and spray bulletins. The top 5 downloaded files were the Virginia Insect and Disease Management Guide (10,978), the fire blight fact sheet (293), a Plant Disease article by Biggs and Grove on the use of the Internet in extension plant pathology(233), the bacterial canker fact sheet (195), and the plum pox fact sheet (183).
Teaching uses: Information on teaching uses is gathered from a short form that course instructors are asked to submit when the web site is being used in the classroom. The KTFREC web site is used in a variety of settings for teaching, including associate degree, undergraduate and graduate level college and university courses in Introductory Biology, Environmental Biology, Economic Botany, Fruit Production, Sustainable Fruit and Vegetable Production, Biology of the Fungi, Horticultural Science, and Pomology. The teaching form has been submitted by users in the U.S.A., Chile, Germany, Italy, and Viet Nam. In Environmental Biology for non-majors, the instructor uses the web site in the classroom to illustrate with photographs the importance of diseases on food crops. In Biology of the Fungi, students are assigned web pages as references and are also used in class as the instructor describes the various fungal taxa. High quality images are critical in this setting. In Sustainable Fruit and Vegetable Production, the students have to design a fruit production business and anticipate production problems that they might encounter. Thus, they go to the web site to do background work on diseases and insects, debating about which are important in their state. Then the students spend time in class, after they have visited a few businesses, prioritizing the pests that drive control programs. Thus, in this example, the site is used primarily for information gathering. County extension agents in West Virginia and neighboring states use the site to print fact sheets for fruit-related inquiries. Extension agents that have not had previous experience in tree fruit have used the site to learn about diseases that they might encounter in their daily activities. Teaching uses are not limited to the typical classroom or extension setting. One individual used the site with her Cub Scout group to help children earn an agricultural activity pin.
Conclusions: Use of the web site has continued to grow in 2000, although the rate of growth may be decreasing relative to earlier years. The web site is being used by commercial orchardists locally and nationally, professional orchard consultants, university fruit extension specialists and research and teaching faculty, regional and county agricultural extension agents, master gardeners, and home orchardists. The web site is being used for university teaching at the associate, undergraduate, and graduate levels.
Acknowledgement of contributors to the Kearneysville Tree Fruit Web Site: Entomology material prepared by H. W. Hogmire, plant nutrition material prepared by S. S. Miller, plant pathology material provided by A. R. Biggs, A. L. Jones, W. Janisiewicz, P. W. Steiner, T. B. Sutton, W. F. Wilcox, and K. S. Yoder. Original content in plant pathology was based on the Mid-Atlantic Orchard Monitoring Guide, NRAES, 1995 (contributors listed here). The disease key was based on that published by Schwarz and Burr, 1984, and revised to include major diseases of the mid-Atlantic region. Most of the original Monitoring Guide articles have been revised, edited, and supplemented with new material provided by A. R. Biggs, A. L. Jones, P. W. Steiner, T. B. Sutton, W. F. Wilcox, and K. S. Yoder.
Table 1. Glossary of terms used in this
presentation. ![]()
| Term/source | Definition |
| Bandwidth | Measure (in kilobytes of data transferred) of the traffic on the site. |
| Browser | A program used to locate and view HTML documents (Netscape, Mosaic, Microsoft Explorer, for example.) |
| Hit | An action on the Web site, such as when a user views a page or downloads a file. |
| Home Page | The main page of a Web site. The home page provides visitors with an overview and links to the rest of the site. It often contains or links to a Table of contents for the site. |
| Log File | A file created by a web or proxy server which contains all of the access information regarding the activity on that server. |
| Page Views | Also called Page Impressions. Hit to HTML pages only (access to non-HTML documents are not counted). |
| Referrer | URL of an HTML page that refers to your Web site. |
| Server | A computer that hosts information available to anyone accessing the Internet. |
| URL | Universal Resource Locator is a means of identifying an exact location on the Internet. For example, http://www.caf.wvu.edu/kearneysville/wvufarm1.html is the URL which defines the use of HTTP to access the Web page wvufarm1.html in the /kearneysville directory on the WVU College of Agriculture, Forestry, and Consumer Sciences Web site). As the previous example shows, a URL is comprised of four parts: Protocol Type (HTTP), Machine Name (caf.wvu.edu), Directory Path (/kearneysville/), and File Name (wvufarm1.html). |
| User Session | A session of activity (all hits) for one user of a web site. A unique user is determined by the IP address or cookie. By default, a user session is terminated when a user is inactive for more than 30 minutes. Synonym: Visit. |
Table 2. Total page views and user
sessions for the Kearneysville Tree Fruit Web Site for the period from October 1, 1999,
through September 30, 2000. ![]()
| Month and year | Total page views | Total user sessions | Page views/day | User sessions/day |
| October, 1999 | 19,360z | 9,597 | 624 | 309 |
| November, 1999 | 21,250 | 9,971 | 708 | 332 |
| December, 1999 | 12,492 | 6,461 | 416 | 215 |
| January, 2000 | 19,058 | 8,768 | 614 | 282 |
| February, 2000 | 30,581 | 10,007 | 1,092 | 357 |
| March, 2000 | 38,848 | 15,746 | 1,253 | 507 |
| April, 2000 | 40,434 | 16,845 | 1,347 | 561 |
| May, 2000 | 52,171 | 22,569 | 1,682 | 728 |
| June, 2000 | 47,165 | 19,704 | 1,572 | 656 |
| July, 2000 | 50,306 | 18,237 | 1,622 | 588 |
| August, 2000 | 47,987 | 14,395 | 1,547 | 464 |
| September, 2000 | 40,647 | 13,894 | 1,354 | 463 |
| Total | 420,299 | 166,194 |
z Based on WebTrends analysis.
Table 3. Comparison of the top 50
requested pages from 1 October, 1999, through 30 September, 2000, based on WebTrends
analysis of server log files ![]()
2000 Rank |
Page identification |
1998 user sessions (1998 rank) | 1999 user sessions (1999 rank | 2000 user sessions |
| 1. | Home page | 13,141 (1) | 14,937 (1) | 23,348 |
| 2. | Index of Photographs, Biology and Monitoring Information for Diseases | 4,419 (2) | 9,108 (2) | 15,203 |
| 3. | Key to Tree Fruit Diseases | 2,800 (4) | 5,313 (3) | 11,161 |
| 4. | Mid-Atlantic Regional Fruit Loop | 3,604 (3) | 5,052 (4) | 7,077 |
| 5. | Visual Gallery of Fruit Disease Images | 2,180 (6) | 3,590 (6) | 7,004 |
| 6. | Index of Photographs, Biology and Monitoring Information for Insects | 2,210 (5) | 4,474 (5) | 6,539 |
| 7. | Visual Gallery of Fruit Insect Pest Images | n/a* | 2,300 (10) | 4,042 |
| 8. | Plum Pox Virus Resources | n/a | n/a | 3,549 |
| 9. | Fire Blight Fact Sheet | 1,205 (15) | 1,719 (18) | 3,445 |
| 10. | Fruit Insect and Disease Focus Articles | 1,499 (11) | 2,174 (11) | 3,208 |
| 11. | Current Conditions | 1,367 (13) | 2,311 (9) | 3,158 |
| 12. | Publications (Orchard Newsletter Links) | 1,755 (7) | 2,597 (7) | 3,090 |
| 13. | Apple Scab Fact Sheet | 1,117 (17) | 1,756 (17) | 3,055 |
| 14. | Plant Pathology Program | 1,671 (8) | 2,360 (8) | 2,956 |
| 15. | Organic Guidelines for Apple Disease Management | 1,555 (10) | 1,905 (13) | 2,882 |
| 16. | Horticulture Program | 815 (22) | 2,064 (12) | 2,832 |
| 17. | Search Utility | 1,495 (12) | 1,836 (15) | 2,610 |
| 18. | VA/WV/MD Spray Bulletin for Commercial Fruit Growers | 1,364 (14) | 1,815 (16) | 2,584 |
| 19. | Disease Management Guides for Fruit Trees | 1,165 (16) | 1,712 (19) | 2,487 |
| 20. | Apple Powdery Mildew Fact Sheet | 602 (29) | 1,001 (30) | 2,281 |
| 21. | Cedar-apple Rust Fact Sheet | 872 (18) | 1,305 (20) | 2,261 |
| 22. | Entomology Program | 851 (19) | 1,286 (21) | 2,183 |
| 23. | Links | 1,602 (9) | 1,709 (14) | 2,106 |
| 24 | Brown Rot Fact Sheet | 754 (24) | 1,028 (29) | 2,082 |
| 25. | Apple Fruit Disease Visual Key | 827 (20) | 1,088 (24) | 1,972 |
| 26. | Apple Foliage Disease Visual Key | 625 (28) | 1,035 (28) | 1,944 |
| 27. | Plum Pox Virus Image Directory | n/a | n/a | 1,867 |
| 28. | Bacterial Canker Fact Sheet | 485 (38) | 1,091 (25) | 1,861 |
| 29. | Descriptions on Fungicides and Bactericides | n/a | 1,235 (22) | 1,844 |
| 30. | Quince Rust Fact Sheet | 584 (30) | 929 (34) | 1,836 |
| 31. | Cherry Visual Disease Key | 266 (42) | 957 (31) | 1,823 |
| 32. | Black Knot Fact Sheet | 441 (39) | 909 (36) | 1,731 |
| 33. | Rhizopus Rot Fact Sheet | n/r** | 819 (39) | 1,726 |
| 34. | Peach Leaf Curl Fact Sheet | 673 (26) | 1,041 (27) | 1,693 |
| 35. | Apple Foliage Insect Pest Visual Key | n/r | n/r | 1,583 |
| 36. | Apple Branch and Twig Visual Disease Key | n/r | 766 (43) | 1,560 |
| 37. | Teaching Form | 563 (32) | 922 (35) | 1,550 |
| 38. | Key to Insect Pests | 737 (25) | 895 (33) | 1,500 |
| 39. | Apple Black Rot Fact Sheet | 509 (33) | 787 (37) | 1,481 |
| 40. | Blue Mold Fact Sheet | n/r | n/r | 1,435 |
| 41. | Fire Blight Management Options - Steiner | n/r | n/r | 1,435 |
| 42. | Plant Disease Citations, 1990-98 | n/r | n/r | 1,421 |
| 43. | Apple Whole Plant Visual Disease Key | n/r | 739 (45) | 1,396 |
| 44. | X-disease Fact Sheet | n/r | n/r | 1,379 |
| 45. | About Us | 662 (27) | 928 (32) | 1,372 |
| 46. | Apple Fruit Visual Insect Key | n/r | 874 (38) | 1,353 |
| 47. | Apple Union Necrosis Fact Sheet | n/r | n/r | 1,319 |
| 48. | Insecticides | n/r | n/r | 1,277 |
| 49. | Apple Root, Crown, and Collar Rot Fact Sheet | n/r | 715 (48) | 1,274 |
| 50. | Fruit Disease Focus - Apple Scab | n/r | n/r | 1,257 |
* = not available in 1998
** = not ranked in top 50 1998
Table 4. The top 50 countries visiting the
Kearneysville web site from 1 October, 1999, through 30 September, 2000, based on
WebTrends analysis of server log files ![]()
*1998 data are from 7 May through 7 October, 1998.
Table 5. The top 50 North American states
and provinces visiting the Kearneysville web site from 1 October, 1999, through 30
September, 2000, based on WebTrends analysis of server log files ![]()
| 2000 Rank |
State or Province identification | User sessions 1998 | User sessions 1999 | User sessions 2000 |
| 1. | Virginia | 5,100 (1) | 25703 (1) | 54,933 |
| 2. | California | 2,705 (2) | 11277 (2) | 14,377 |
| 3. | Minnesota | 190 (13) | 1079 (6) | 2,915 |
| 4. | West Virginia | 1,374 (3) | 2225 (3) | 2,013 |
| 5. | Pennsylvania | 406 (4) | 1104 (4) | 1,602 |
| 6. | Georgia | 195 (12) | 809 (8) | 1,548 |
| 7. | New Jersey | 299 (9) | 923 (67 | 1,259 |
| 8. | Washington | 333 (8) | 562 (14) | 1,075 |
| 9. | Oregon | 334 (7) | 680 (9) | 1,030 |
| 10. | Michigan | 267 (10) | 673 (10) | 917 |
| 11. | New York | 399 (5) | 664 (11) | 885 |
| 12. | Ohio | 339 (6) | 587 (13) | 874 |
| 13. | Florida | 94 (22) | 633 (12) | 820 |
| 14. | Illinois | 216 (11) | 538 (15) | 784 |
| 15. | Massachusetts | 153 (17) | 472 (18) | 666 |
| 16. | Texas | 177 (14) | 526 (16) | 647 |
| 17. | Ontario | 167 (15) | 509 (17) | 606 |
| 18. | D.C. | 39 (32) | 119 (31) | 561 |
| 19. | Maryland | 158 (16) | 457 (19) | 556 |
| 20. | North Carolina | 111 (21) | 440 (20) | 512 |
| 21. | Wisconsin | 111 (20) | 404 (21) | 484 |
| 22. | Colorado | 124 (18) | 305 (22) | 439 |
| 23. | Indiana | 69 (25) | 234 (24) | 312 |
| 24. | Missouri | 59 (27) | 198 (26) | 298 |
| 25. | Arizona | 73 (24) | 144 (29) | 257 |
| 26. | Iowa | 34 (36) | 161 (28) | 253 |
| 27. | Connecticut | 77 (23) | 201 (25) | 246 |
| 28. | Tennessee | 119 (19) | 253 (23) | 235 |
| 29. | British Columbia | 51 (30) | 1,106 (5) | 209 |
| 30. | Maine | 52 (28) | 163 (27) | 202 |
| 31. | South Carolina | 61 (26) | 135 (30) | 199 |
| 32. | Arkansas | 45 (31) | 70 (41) | 195 |
| 33. | Kentucky | 23 (41) | 91 (37) | 165 |
| 34. | Delaware | 27 (39) | 94 (36) | 163 |
| 35. | Alabama | 23 (42) | 89 (38) | 142 |
| 36. | New Hampshire | n/r | n/r | 130 |
| 37. | Idaho | 39 (33) | 103 (34) | 118 |
| 38. | Utah | 25 (40) | 69 (42) | 111 |
| 39. | Kansas | 30 (37) | 113 (32) | 96 |
| 40. | Oklahoma | 38 (34) | 99 (35) | 95 |
| 41. | Mississippi | 13 (47) | 60 (43) | 86 |
| 42. | New Mexico | 21 (43) | 53 (44) | 85 |
| 43. | Quebec | 35 (35) | 85 (39) | 82 |
| 44. | Vermont | 51 (29) | 112 (33) | 73 |
| 45 | Alberta | 29 (38) | 77 (40) | 72 |
| 46. | Louisiana | 16 (44) | 52 (45) | 71 |
| 47. | Montana | 16 (45) | 46 (46) | 70 |
| 48. | Nebraska | 11 (49) | 43 (47) | 60 |
| 49. | North Dakota | n/r | n/r | 47 |
| 50. | Hawaii | 13 (48) | 22 (49) | 35 |
n/r = not ranked
Copyright Alan R. Biggs, 2000.